Sui Dhaaga Trailer Out: Anushka Sharma & Varun Dhawan Are At Their Endearing Best In This Motivational Journey
Sui Dhaaga trailer has been dropped by makers. Anushka Sharma and Varun Dhawan have arrived to motivate you with their story of an unemployed to self-employed
Sui Dhaaga:
Made In India trailer starring Anushka Sharma and Varun Dhawan has just made its
way to the internet and it will surely motivation you. In their deglam avatar, Mamta
played by Anushka forces her husband, Mauji played by Varun Dhawan to start
something on his own. The three-minute-eleven-second trailer sees a journey of
an unemployed to self-employed Mauji, who fights against all odds to start
their own sewing shop.
Reportedly, the film is said to be a tribute to the handlooms in India and inspired by Prime Minister Narendra Modi’s Made In India campaign. Watch the trailer below:
A few days
back, we had reported that Sui Dhaaga logo is made in 15 different styles. Manan
Mehta, VP – Marketing and Merchandising, YRF had said, “To position our film
Sui Dhaaga – Made in India, we realised that it was just not enough to act like
a film marketeer. In fact we had to look at ourselves as a team marketing the
art and handicraft culture of our country. With this embodiment of our strategy
we needed an idea that would be the fulcrum of our entire campaign. And what
could be a better idea than inviting the artisans of our country to design the
logo of our film. We reached out to 15 uniquely skilled artists/artist groups
across the lengths and breadths of our nation who helped us design our film
logo. It has been an exhaustive and most rewarding experience for all of us at
YRF. It has taken six months to plan, research and execute our logo in 15
different styles that celebrates our country’s diversity and entrepreneur
spirit.”
Directed by Dum Laga Ki Haisha director, Sharat
Katariya, Sui Dhaaga is produced by Maneesh Sharma and YRF and is set to hit theatres
on September 28
Images Source: youtube/yrf
